Surf in any category on the Internet and you will find words, words, words, and more words.

But our brains are hardwired to detect motion. So it’s easy to understand why YouTube is the #2 search engine and the #3 social media site in the world.

Because our brains are wired for motion, we skim through pages and pages of information, our eyes overloaded with letters and numbers. Yet we will endure a drab video to its end because it’s visual.

For your business, the home page or landing page explainer video is the communication gold mine that you want to get just right. How do you do this? Read more at Kissmetrics